Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
Attitude towards advertising, its antecedent and outcome are welldocumented in advertising literature. Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is...
محفوظ في:
المؤلفون الرئيسيون: | , , , , |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
Universita Putra Malaysia
2015
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الموضوعات: | |
الوصول للمادة أونلاين: | http://ir.unimas.my/id/eprint/15218/2/Revisiting%20Attitude%20-%20Copy.pdf http://ir.unimas.my/id/eprint/15218/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961621929&partnerID=40&md5=1860966750d470acf5bd1aedd930036c |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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