Competitive strategy and firm performance: a review of literature

• Main Authors: Md, Shamimul Azim, Haim Hilman, Abdullah, Abdullahi Hassan, Gorondutse
• 其他作者: [e-mail]
• 格式: Article
• 语言: English
• 出版: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2017
• 主题: Competitive strategy; Cost leadership; Differentiation; Firm performance; Manufacturing firms
• 在线阅读: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50010

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