The influence of service quality and corporate image on students' loyalty in higher education

• 第一著者: Zainudin Awang
• フォーマット: 学位論文
• 言語: English
• 出版事項: Fakulti Pengurusan Ekonomi 2011
• 主題: HD 59.2 .Z3 2007; Zainudin Awang; The influence of service quality and corporate image on students' loyalty in higher education; the case study of a local university; Corporate image
• オンライン･アクセス: http://hdl.handle.net/123456789/700

Today, postgraduate education has become an important commodity in higher education industry and the competition for postgraduate customers among universities is stiff. As of 2006, there are 20 public universities, 21 private universities and more than 500 colleges in Malaysia competing for postgrad...