Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model
Following the advertising value model by Ducoffe, this study develops a conceptual framework, which provides several insights. First, three variables consist of informativeness, entertainment, and irritation of advertisement will be directly influencing purchase intention. Secondly, the researcher d...
Saved in:
| Main Authors: | , , , |
|---|---|
| 格式: | Article |
| 語言: | English English |
| 出版: |
Human Resource Management Academic Research Society
2023
|
| 主題: | |
| 在線閱讀: | https://eprints.ums.edu.my/id/eprint/36058/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36058/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/36058/ http://dx.doi.org/10.6007/IJARBSS/v13-i2/16308 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|