The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty

• Main Authors: Amran Harun, Abdul Wahid Mohd Kassim, Rosle Mohidin, Norhusna Ahmad Nizam, Wong, Li Ting
• 格式: Article
• 语言: English; English
• 出版: Spring 2021
• 主题: HD69 Other Including business consultants, capacity, size of industries, etc.
• 在线阅读: https://eprints.ums.edu.my/id/eprint/32852/1/The%20effect%20of%20brand%20trust%2C%20brand%20image%2C%20brand%20perceived%20value%2C%20brand%20reputation%20and%20brand%20experience%20on%20brand%20loyalty.pdf; https://eprints.ums.edu.my/id/eprint/32852/2/The%20effect%20of%20brand%20trust%2C%20brand%20image%2C%20brand%20perceived%20value%2C%20brand%20reputation%20and%20brand%20experience%20on%20brand%20loyalty1.pdf; https://eprints.ums.edu.my/id/eprint/32852/; https://rigeo.org/submit-a-menuscript/index.php/submission/article/view/2890

In this era full of advance technology, there is variety of laptops brand had produced. The laptops are produced in either high or poor quality with branded. The customers have right in judging the quality towards the laptops. Customers also have their own criteria and requirements in order to make...