Customer Engagement and Loyalty Issues in Omnichannel Fast-Food Industry
Building on Social Exchange Theory and Congruity Theory, this study aims to examine the relationships between channel integration quality (i.e., channel-service configuration and integrated interaction) and congruity (i.e., self-brand image congruity and value congruity) towards customer engagement;...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English English |
| 出版事項: |
Universiti Malaysia Sarawak
2021
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| 主題: | |
| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/31975/1/Customer%20Engagement%20and%20Loyalty%20Issues%20in%20Omnichannel%20Fast-Food%20Industry.pdf https://eprints.ums.edu.my/id/eprint/31975/2/Customer%20Engagement%20and%20Loyalty%20Issues%20in%20Omnichannel%20Fast-Food%20Industry1.pdf https://eprints.ums.edu.my/id/eprint/31975/ https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4313 https://doi.org/10.33736/ijbs.4313.2021 |
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インターネット
https://eprints.ums.edu.my/id/eprint/31975/1/Customer%20Engagement%20and%20Loyalty%20Issues%20in%20Omnichannel%20Fast-Food%20Industry.pdfhttps://eprints.ums.edu.my/id/eprint/31975/2/Customer%20Engagement%20and%20Loyalty%20Issues%20in%20Omnichannel%20Fast-Food%20Industry1.pdf
https://eprints.ums.edu.my/id/eprint/31975/
https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4313
https://doi.org/10.33736/ijbs.4313.2021