Green products usage structural relationships on customer satisfaction and loyalty

• 主要作者: Norazah Mohd Suki
• 格式: Article
• 语言: English
• 出版: 2017
• 主题: HF Commerce
• 在线阅读: https://eprints.ums.edu.my/id/eprint/21392/1/Green%20products%20usage%20structural%20relationships%20on%20customer%20satisfaction%20and%20loyalty.pdf; https://eprints.ums.edu.my/id/eprint/21392/; https://doi.org/10.1080/13504509.2016.1169563

This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across...