Green products usage structural relationships on customer satisfaction and loyalty

• المؤلف الرئيسي: Norazah Mohd Suki
• التنسيق: مقال
• اللغة: English
• منشور في: 2017
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/21392/1/Green%20products%20usage%20structural%20relationships%20on%20customer%20satisfaction%20and%20loyalty.pdf; https://eprints.ums.edu.my/id/eprint/21392/; https://doi.org/10.1080/13504509.2016.1169563

This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across...