S-commerce: Competition drives action through small medium enterprise top management

This study investigates the factors influencing the continued use of S-commerce in small and medium enterprises (SMEs), focusing on the roles of top management (TM) support, competitive pressure (CP), facilitating conditions, and service quality. Data were collected from 341 SME owners and analyzed...

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Main Authors: Sutomo, Erwin, Nur Shamsiah, Abdul Rahman, Awanis, Romli
格式: Article
语言:English
出版: Institute of Advanced Engineering and Science (IAES) 2025
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在线阅读:http://umpir.ump.edu.my/id/eprint/44177/1/S-commerce_Competition%20drives%20action%20through%20small%20medium%20enterprise%20top%20management.pdf
http://umpir.ump.edu.my/id/eprint/44177/
http://doi.org/10.11591/ijeecs.v38.i2.pp1042-1050
http://doi.org/10.11591/ijeecs.v38.i2.pp1042-1050
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