The importance of consumer based brand equity on consumer’s brand loyalty towards fast food restaurants in Perak

• 第一著者: Yogeswari A/P Ramalingam
• フォーマット: Undergraduate Final Project Report
• 出版事項: 2011
• オンライン･アクセス: http://discol.umk.edu.my/id/eprint/5430/

Strong brand equity has become a very important factor that influences consumer’s brand loyalty. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. This thesis focuses on the...