Hotel and lodging advertisements from Malaysian group buying websites: A genre-based approach / Mohd Safarizan Mohd Safian

The growth of internet advertising in Malaysia is one of the reasons Malaysians are shifting from face-to-face transaction to online buying. Online advertisers need to promote new, interesting methods to attract customers. One of the methods includes the usage of group buying sites, which provides g...

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Bibliographic Details
Main Author: Mohd Safarizan, Mohd Safian
Format: Thesis
Published: 2016
Subjects:
Online Access:http://studentsrepo.um.edu.my/6595/1/safarizan.pdf
http://studentsrepo.um.edu.my/6595/
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