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Conceptualising consumer-based...
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Text this: Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector

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Majlis Ketua Pustakawan Universiti Awam (MKP UA)
Council of Chief Librarian (Public University)
Persidangan Perpustakaan Universiti dan Perpustakaan Negara (PERPUN)
Conference of Academic Libraries & National Library of Malaysia

Services provided by the Universiti Utara Malaysia Library

Perpustakaan Sultanah Bahiyah, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, MALAYSIA.
Tel: 04-9283627 Fax : 04-9283613
email: uumlib@uum.edu.my

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