Impact of spam advertisement through e-mail: A study to assess the influence of the anti-spam on the e-mail marketing

• 主要な著者: Raad, M., Yeassen, N.M., Alam, G.M., Zaidan, B.B., Zaidan, A.A.
• フォーマット: 論文
• 出版事項: Academic Journals 2010
• 主題: H Social Sciences (General)
• オンライン･アクセス: http://eprints.um.edu.my/12395/

Several companies suffered from considering their e-mail advertisements as a spam. While others advertising those companies by employing spam technique to advertize the products, which makes an abusive use of the e-mails of users. In general, spam system classify the e-mails into wanted and unwanted...