Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin

• المؤلفون الرئيسيون: Ahmad, Zuraina, Usop, Shahbudin, Nik Razin, Nik Muhammad Nasuha
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2013
• الموضوعات: Market surveys. Including brand choice. Brand loyalty
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/93431/1/93431.pdf; https://ir.uitm.edu.my/id/eprint/93431/

Local entrepreneurs face numerous problems in marketing their products. Supermarkets or hypermarkets tend to reject local products due to competition for space with other products. Terengganu State Government through Yayasan Pembangunan Usahawan Terengganu (YPU) came up with an idea to open a 24-hou...