Digital marketing communication for book publishing in Nigeria: exploring the role of social media strategy / Abdulrasheed Adebola Afolabi and Izzal Asnira Zolkepli

• المؤلفون الرئيسيون: Afolabi, Abdulrasheed Adebola, Zolkepli, Izzal Asnira
• التنسيق: مقال
• اللغة: English
• منشور في: Faculty of Information Management 2023
• الموضوعات: Bookselling and publishing; Library Science. Information Science
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/87321/1/87321.pdf; https://ir.uitm.edu.my/id/eprint/87321/; http://ijikm.uitm.edu.my/

Concerns have been raised about the growth of the book publishing sector in developing nations. A thread of the conversation in Nigeria centers on the expansion of the book publishing industry beyond the textbook publishing, with solutions such as exploring new markets and consolidating on current m...