The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty for local car brands in Malaysia / Nurul Aqmar Zaidun
Brand loyalty has become a primary goal for a company in today's business environment due to intense market competition. Globalisation and competitive market have directed the business to cope with several challenges and keeping customers happy and maintaining a long-term relationship with the...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | English |
出版: |
2021
|
主題: | |
在線閱讀: | https://ir.uitm.edu.my/id/eprint/61169/1/61169.pdf https://ir.uitm.edu.my/id/eprint/61169/ |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|