Case Study: UniRide Puncak Alam / Izyanlyana Azmi, Norfuziah Atilah Pauzi and Azmira Azman

• Main Authors: Azmi, Izyanlyana, Pauzi, Norfuziah Atilah, Azman, Azmira
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Planning. Business planning. Strategic planning; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51646/1/51646.pdf; https://ir.uitm.edu.my/id/eprint/51646/

This case study was comissioned to examine problem that contains a real or hypothetical situation that also includes the complexties of UNiRIDE would ecounter in the convenience service business over the past 2 years since 2016 to 2018 The findings draw attention to the fact that service in UNiRIDE IN UiTM Puncak Alam shows some problems. Firstly, the The price of UNiRIDE service is unfair for Alam Bina's students because they have to pay a bit higher than the other students who wants to go from college to phase 1 faculties. Then, UNiRIDE also lack of drivers that leads to other problems which is less of UNiRIDE cars that are provided so students do not have any other option than waiting for the bus. Moreover, The UNiRIDE scheduling system is very poor because they don't state the exact time table for student to refer. In conclusion, this case study will evaluating this range and concludes that it would be an ideal candidate to meet the challenge presented by the market and could satisfied the new customer demand