Devising a branding model for mega- projects in entertainment, residential, tourism and sport in Iran / Amir Ekhlassi … [et al.]

• المؤلفون الرئيسيون: Ekhlassi, Amir, Divandari, Ali, Rahmani, Kamal
• التنسيق: مقال
• اللغة: English
• منشور في: Universiti Teknologi MARA (UiTM), Malaysia 2013
• الموضوعات: Travel and state. Tourism; Ecotourism; Sports and tourism. Sports tourism
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/44562/1/44562.pdf; http://ir.uitm.edu.my/id/eprint/44562/; https://www.jthca.org/

While it seems that there are very few studies on the branding pro- cess for mega-projects in entertainment, residential, tourism and sport, branding is one of the most important factors in these types of projects. We have particularly tried to devise a branding model for these types of projects tha...