Business sustainability: a case study of Sinar Bekal (M) Sdn Bhd / Prescilla Nojem

• 主要作者: Nojem, Prescilla
• 格式: Student Project
• 语言: English
• 出版: 2011
• 主题: Management. Industrial Management; Business intelligence. Trade secrets; Export marketing. International marketing
• 在线阅读: http://ir.uitm.edu.my/id/eprint/30524/1/30524.pdf; http://ir.uitm.edu.my/id/eprint/30524/

This paper investigates and determines the business sustainability of Sinar Bekal (M) Sdn Bhd in order to be strong in the international market and further success in future. It consists of investigating the important elements that SBSB need to understand in order to maintain its business sustainabi...