Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir

• المؤلف الرئيسي: Prima Nasir, Nadia
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2010
• الموضوعات: Management. Industrial Management; Social responsibility of business. Social entrepreneurship
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/27399/1/PPb_NADIA%20PRIMA%20NASIR%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/27399/

Corporate social responsibility (CSR) initiatives have experienced unprecedented growth in the last few years. In developing country like Malaysia, the importance of CSR has been recognized by most corporations to ensure long-term business success. CSR can be adopted within company’s policies, strat...