Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid

• المؤلف الرئيسي: Abdul Hamid, Fathilatul Zakimi
• التنسيق: Book Section
• اللغة: English
• منشور في: Institute of Graduate Studies, UiTM 2018
• الموضوعات: Management. Industrial Management; Planning. Business planning. Strategic planning
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/20470/1/ABS_FATHILATUL%20ZAKIMI%20ABDUL%20HAMID%20TDRA%2013%20IGS%2018.pdf; http://ir.uitm.edu.my/id/eprint/20470/

Numerous studies have investigated corporate social responsibility (CSR) towards stakeholders, but little is known concerning the process of how corporations are accountable in their CSR initiatives. This study posits that accountability is an integral part of the business strategy. Hence, the s...