“Your loyalty is rewarded”: a study of hotel loyalty program in Malaysia / Chong Ka Leong

• 主要作者: Chong, Ka Leong
• 格式: Article
• 语言: English
• 出版: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017
• 主题: Travel and state. Tourism
• 在线阅读: http://ir.uitm.edu.my/id/eprint/19476/1/AJ_CHONG%20KA%20LEONG%20JTHCA%2017.pdf; http://ir.uitm.edu.my/id/eprint/19476/; https://www.jthca.org/

Hotel loyalty programs had shown their importance in the global market and Malaysia is following up this trend. Yet, many of the information from the perspective of customers are still yet to be discovered by researchers. The purpose of this study is to discover the current state of satisfaction and...