Effectiveness of Akademi Fantasia celebrity endorsements from the eyes of consumers in Klang Valley / Mohd Zulkifli Abdul Razak

• 格式: Student Project
• 語言: English
• 出版: Faculty of Business Management 2007
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/18474/1/PPb_MOHD%20ZULKIFLI%20ABDUL%20RAZAK%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/18474/

Celebrity endorsement has become an important element in advertising and communication management. Therefore, this study will focus on the discussion on Akademi Fantasia celebrity endorsement's effectiveness in Malaysia, Here, the main focus of study is on the perception of the consumer relatin...