Commercializing batik UiTM Perak into multi-purposed tote bag design for women / Nasyirah Saleh ... [et al.]
The introduction of Batik UiTM Perak has been a platform to introduce a new approach in providing a variety in the selection of batik Malaysia designs produced by local talents. In today's fast-paced world, convenience and versatility are paramount. Our innovation addresses these needs through...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/106143/1/106143.pdf https://ir.uitm.edu.my/id/eprint/106143/ |
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| Summary: | The introduction of Batik UiTM Perak has been a platform to introduce a new approach in providing a variety in the selection of batik Malaysia designs produced by local talents. In today's fast-paced world, convenience and versatility are paramount. Our innovation addresses these needs through the development of a multi-purpose tote bag that revolutionizes the way individuals carry and organize their belongings, incorporating local identity and exquisite design. With a target market encompassing urban moms, students, and frequent travelers, our multi-purpose tote bag taps into a lucrative segment seeking practical yet stylish and artistic solutions. Market research indicates a growing demand for versatile bags that offer functionality without compromising aesthetic values. |
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