Commercializing batik UiTM Perak into multi-purposed tote bag design for women / Nasyirah Saleh ... [et al.]

The introduction of Batik UiTM Perak has been a platform to introduce a new approach in providing a variety in the selection of batik Malaysia designs produced by local talents. In today's fast-paced world, convenience and versatility are paramount. Our innovation addresses these needs through...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Saleh, Nasyirah, Almurid, Dayang Intan Farahanies, Abdul Karim, Khairi Asyraf, Umar, Nur Fatin, Ibrahim, Nor Idayu
التنسيق: Conference or Workshop Item
اللغة:English
منشور في: 2024
الموضوعات:
الوصول للمادة أونلاين:https://ir.uitm.edu.my/id/eprint/106143/1/106143.pdf
https://ir.uitm.edu.my/id/eprint/106143/
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الوصف
الملخص:The introduction of Batik UiTM Perak has been a platform to introduce a new approach in providing a variety in the selection of batik Malaysia designs produced by local talents. In today's fast-paced world, convenience and versatility are paramount. Our innovation addresses these needs through the development of a multi-purpose tote bag that revolutionizes the way individuals carry and organize their belongings, incorporating local identity and exquisite design. With a target market encompassing urban moms, students, and frequent travelers, our multi-purpose tote bag taps into a lucrative segment seeking practical yet stylish and artistic solutions. Market research indicates a growing demand for versatile bags that offer functionality without compromising aesthetic values.