Internal marketing strategies in United Arab Emirates higher education

• المؤلفون الرئيسيون: Muneeb, D., Tehseen, Shehnaz *, Amin, M., Kader, F., Latif, K. L.
• التنسيق: مقال
• منشور في: Emerald 2020
• الموضوعات: HF Commerce; LB2300 Higher Education
• الوصول للمادة أونلاين: http://eprints.sunway.edu.my/1545/; http://doi.org/10.1108/JEIM-03-2020-0105

Purpose-This paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE). Design/methodology/approach-A stratified random sampling was employed to collect data from a pool of 5,968 facul...