Internal marketing strategies in United Arab Emirates higher education
Purpose-This paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE). Design/methodology/approach-A stratified random sampling was employed to collect data from a pool of 5,968 facul...
保存先:
| 主要な著者: | , , , , |
|---|---|
| フォーマット: | 論文 |
| 出版事項: |
Emerald
2020
|
| 主題: | |
| オンライン･アクセス: | http://eprints.sunway.edu.my/1545/ http://doi.org/10.1108/JEIM-03-2020-0105 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|