Rather, R. A. (2019). Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Taylor & Francis.

Rather, R. A. Customer Brand Identification, Affective Commitment, Customer Satisfaction, and Brand Trust As Antecedents of Customer Behavioral Intention of Loyalty: An Empirical Study in the Hospitality Sector. Taylor & Francis, 2019.

Rather, R. A. Customer Brand Identification, Affective Commitment, Customer Satisfaction, and Brand Trust As Antecedents of Customer Behavioral Intention of Loyalty: An Empirical Study in the Hospitality Sector. Taylor & Francis, 2019.