Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms?

• Main Authors: Md Husin, Maizaitulaidawati, Haron, Razali, Aziz, Shabab
• 格式: Conference or Workshop Item
• 語言: English; English; English
• 出版: 2019
• 主題: HG Finance; HG4001 Financial management. Business finance. Corporation finance.
• 在線閱讀: http://irep.iium.edu.my/73944/3/letter%20of%20acceptance.pdf; http://irep.iium.edu.my/73944/19/73944%20Does%20perceived%20usefulness.pdf; http://irep.iium.edu.my/73944/2/Full%20paper%20proofread%20with%20template%20%281%29.pdf; http://irep.iium.edu.my/73944/

This paper aims to address the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on the intention (INT) to use crowdfunding platforms among small-to-medium enterprises (SMEs). Data were collected from 163 SMEs in Selangor, Malaysia, using a purposive sampling approach. The hypo...