The influence of internet and social media on purchasing decisions in Kuwait

This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationsh...

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Main Authors: Abdulkareem Al-Enezi, Khalid, Taha Alshaikhli, Imad Fakhri, AlDabbagh, SufyaSalim Mahmood
格式: Article
语言:English
English
出版: Indonesian Journal of Electrical Engineering and Computer Science 2018
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在线阅读:http://irep.iium.edu.my/63929/1/11890-16534-2-PB_2.pdf
http://irep.iium.edu.my/63929/13/63929%20The%20influence%20of%20internet%20and%20social%20media%20on%20purchasing%20decisions%20in%20Kuwait%20SCOPUS.pdf
http://irep.iium.edu.my/63929/
http://www.iaescore.com/journals/index.php/IJEECS/article/view/11890/840
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