How comfortable are Malaysian users in utilizing webpages of small businesses?

• 主要な著者: Abdullah, Moha Asri, Alom, Fardous, Juhdi, Nurita, Mohamad, Noorihsan, Yusuf, Muhammad-Bashir, Azam, S. M. Ferdous
• フォーマット: 論文
• 言語: English
• 出版事項: Athens Institute for Education & Research 2015
• 主題: HB Economic Theory
• オンライン･アクセス: http://irep.iium.edu.my/43829/1/Moha_et_al.%2C_%282015%29_July.pdf; http://irep.iium.edu.my/43829/; http://www.athensjournals.gr/business/Cover-2015-03business.pdf

The main objective of the current study is to explore the challenges the Malaysian consumers face in terms of e-commerce experiences with small businesses in general. In addition, the study looks into the potential impacts of demographic profiles of respondents on the e-commerce experiences in gener...