Measuring consumer based brand equity sportswear market in Malaysia
Today's sportswear industry is booming in Malaysia. Sportswear items became a common and popular category of consumer goods as it gives young people a more relaxed lifestyle and greater comfort. Consumers wear athletic apparel not only in sports activities alone, but also at home, in school, at...
محفوظ في:
المؤلفون الرئيسيون: | , |
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التنسيق: | Monograph |
اللغة: | English |
منشور في: |
s.n
2012
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الموضوعات: | |
الوصول للمادة أونلاين: | http://irep.iium.edu.my/33601/1/EDW_A10-179-0726..pdf http://irep.iium.edu.my/33601/ |
الوسوم: |
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