Utilitarianism approach in ethical decision making among Malaysian social entrepreneurs

• Main Author: Mhd. Sarif, Suhaimi
• Format: Conference or Workshop Item
• Language: English; English; English; English
• Published: 2013
• Subjects: HF5387 Business ethics
• Online Access: http://irep.iium.edu.my/30606/1/SHPKPT2013_SSK_233_AHfK85v5U9_utilitarianism.pdf; http://irep.iium.edu.my/30606/4/Suhaimi_AcceptanceUUM_utilitarianism9130.pdf; http://irep.iium.edu.my/30606/7/Suhaimi_JADUAL_SHPKPT2013.pdf; http://irep.iium.edu.my/30606/10/Evidence_UUM_Utilitarianism_paper.pdf; http://irep.iium.edu.my/30606/; http://submit.confbay.com/index.php?option=com_submit&view=paper&acid=127&Itemid=17

Utilitarianism approach in ethical decision making emphasizes on the great consequences of the decision outcomes to the majority of the stakeholders. This is part of the ethical and social responsibilities of entrepreneurs. The utilitarianism ethical conscience reminds entrepreneurs to make trustwor...