Bank Rakyat Malaysia: vision remains while mission is revisited

• المؤلفون الرئيسيون: Khaliq, Ahmad, Kazmi, Azhar
• التنسيق: مقال
• اللغة: English
• منشور في: I I U M Press 2011
• الموضوعات: HG1501 Banking; HG4001 Financial management. Business finance. Corporation finance.
• الوصول للمادة أونلاين: http://irep.iium.edu.my/2625/1/Case_5_Bank_Rakyat%5B1%5D.pdf; http://irep.iium.edu.my/2625/

The slogan, “of the people, for the people, by the people” comes home. Bank Rakyat Malaysia (BRM) offers a different kind of retail banking. Bank Rakyat underwent a drastic evolution from a cooperative system of management to a highly creative market entity ready to face the very aggressive competit...