Determinants of consumer trust in e-commerce

• 主要な著者: Chia, Chee En, Foo, Yi Cheng
• フォーマット: Final Year Project / Dissertation / Thesis
• 出版事項: 2018
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.utar.edu.my/5028/1/FULL_COMBINED.pdf; http://eprints.utar.edu.my/5028/

This study is aimed to investigate the determinants of consumer trust in e-commerce in Malaysia. To specifically examine the in depth of determinants of consumer trust and issues related to the research topic has been discussed. This study is designed to achieve the following objectives: (1) To dete...