Factors affecting customer loyalty in Malaysia Airlines Berhad
This study is aimed to examine the relationships between the customer satisfaction, customer feedback, service quality, corporate image and reputation and the customer loyalty in the Malaysia Airline Berhad. This research’s survey is conducted with the cooperation of the Malaysia Airline Berhad, a t...
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| 主要な著者: | , , , , |
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| フォーマット: | Final Year Project / Dissertation / Thesis |
| 出版事項: |
2020
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| 主題: | |
| オンライン･アクセス: | http://eprints.utar.edu.my/3983/1/fyp_BA_2020_WZS_%2D_1505940.pdf http://eprints.utar.edu.my/3983/ |
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