International Market Selection model using newly developed geometric International Market Selection Space

• Main Authors: Mazlan Hussein,, Azman Hassan,, Wan Azman Saini Wan Ngah,, Raja Nerina Raja Yusof,, Khairil Wahidin Awang,
• 格式: Article
• 语言: English
• 出版: Penerbit Universiti Kebangsaan Malaysia 2019
• 在线阅读: http://journalarticle.ukm.my/14133/1/jeko_53%282%29-19.pdf; http://journalarticle.ukm.my/14133/; http://www.ukm.my/fep/jem/content/2019-2.html

International Market Selection (IMS) is literally a process in identifying and selecting feasible international market opportunities for exporting. It is a methodological process whereby suitable variables are vetted through a model in order to produce output in the form of processed information tha...