Perceived Acceptance of Mobile Advertising in Maldives

• 第一著者: Mohamed, Auzam
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2016
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.intimal.edu.my/928/1/216.pdf; http://eprints.intimal.edu.my/928/

Advertising media has become largely very competitive over the years. One of the reasons it has become so competitive is because of the rapid rise in technology that evolved in the recent years starting from internet, then mobile phones and later smart phones. More and more marketers have become awa...