Contribution of Green Marketing to Brand Loyalty

Green marketing has been around for more than 3 decades. It has bloomed in the 1980s, fell in the 1990s and then resuscitated in the 2000s. Many organizations had since integrated green marketing into their businesses. Many researchers had been performed to relate green marketing with revenue. Ho...

詳細記述

保存先:
書誌詳細
第一著者: Kuek, Way Teng
フォーマット: 学位論文
言語:English
出版事項: 2013
主題:
オンライン・アクセス:http://eprints.intimal.edu.my/658/1/MBA%20-%2070.pdf
http://eprints.intimal.edu.my/658/
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