The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review

• 主要な著者: Abdul Rahim, H., Ab. Wahab, K., Saad, Abidah
• フォーマット: 論文
• 言語: English
• 出版事項: Redfame Publishing 2015
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.intimal.edu.my/632/1/The%20Shift%20from%20Traditional%20Marketing%20to%20Entrepreneurial%20Marketing.pdf; http://eprints.intimal.edu.my/632/; http://redfame.com/journal/index.php/bms/article/view/993

Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature rev...