The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review

• المؤلفون الرئيسيون: Abdul Rahim, H., Ab. Wahab, K., Saad, Abidah
• التنسيق: مقال
• اللغة: English
• منشور في: Redfame Publishing 2015
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://eprints.intimal.edu.my/632/1/The%20Shift%20from%20Traditional%20Marketing%20to%20Entrepreneurial%20Marketing.pdf; http://eprints.intimal.edu.my/632/; http://redfame.com/journal/index.php/bms/article/view/993

Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature rev...