Evaluating Technology (Social Media and Apps) And Blockchain for Cost- Savings and Efficiencies in Event Management

• Main Authors: Rakesh, Sarpal, Tamil Selvi, Renganathan, Rachel Low, Ti Yin
• 格式: Article
• 语言: English; English
• 出版: INTI International University 2024
• 主题: HD28 Management. Industrial Management; QA75 Electronic computers. Computer science; QA76 Computer software; T Technology (General)
• 在线阅读: http://eprints.intimal.edu.my/2056/1/jobss2024_16.pdf; http://eprints.intimal.edu.my/2056/2/597; http://eprints.intimal.edu.my/2056/; http://ipublishing.intimal.edu.my/jobss.html

This literature review investigates the transformative impact of technology, particularly social media, event-mobile apps, and blockchain on the event management industry. This exploration of technology's influence on the industry reveals a profound shift in how events are planned, marketed,...