The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions
This study aims to examine how the influence, among others, brand image, perceived quality, brand loyalty to brand equity in a zakat institution. The research design used is descriptive and explanatory with a quantitative approach. The sample size is 375zakat payers from a leading zakat institution...
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| Main Authors: | , , , |
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| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2020
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| 主题: | |
| 在线阅读: | http://ur.aeu.edu.my/814/1/Mohammad%20Doddyeai.26-9-2020.2302683.pdf http://ur.aeu.edu.my/814/ |
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