The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions

• Main Authors: Muhammad, Doddy, Juhary, Ali, Anton, Hindarjo, Cicih, Ratnasih
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2020
• 主題: HF Commerce
• 在線閱讀: http://ur.aeu.edu.my/814/1/Mohammad%20Doddyeai.26-9-2020.2302683.pdf; http://ur.aeu.edu.my/814/

This study aims to examine how the influence, among others, brand image, perceived quality, brand loyalty to brand equity in a zakat institution. The research design used is descriptive and explanatory with a quantitative approach. The sample size is 375zakat payers from a leading zakat institution...