Published 2025
“…This study investigates digital media-enhanced cultural brand development through creative strategies for urban identity construction, aiming to develop a comprehensive framework that extends integrated marketing communication theory while preserving cultural authenticity and enabling community participation. A
mixed-methods approach incorporated stakeholder surveys (n=420) across four participant groups, systematic analysis of 800 social media
posts, examination of 35 institutional platforms, and comparative analysis of 12 international cities, utilizing an AI-enhanced analytical pipeline with natural language processing, computer vision, and machine learning
algorithms. …”
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