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    Digital media-enhanced cultural brand development: creative strategies for urban identity construction by Wei, Zhang, Mastika, Lamat

    Published 2025
    “…This study investigates digital media-enhanced cultural brand development through creative strategies for urban identity construction, aiming to develop a comprehensive framework that extends integrated marketing communication theory while preserving cultural authenticity and enabling community participation. A mixed-methods approach incorporated stakeholder surveys (n=420) across four participant groups, systematic analysis of 800 social media posts, examination of 35 institutional platforms, and comparative analysis of 12 international cities, utilizing an AI-enhanced analytical pipeline with natural language processing, computer vision, and machine learning algorithms. …”
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    Computational Thinking : Experiences of Rural Pupils in Sarawak Primary School by Nur Hasheena, Anuar

    Published 2021
    “…The Computational Thinking results of quantitative data were collected using pre-test and post-test that consisted of five subjective computational thinking items. …”
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