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    The relationships between brand attributes and word of mouth on brand identity and brand image by Al Kasassbh, Hazem Mohamad Abd Al Ghany

    Published 2017
    “…It was found that brand identity mediated significantly the relationship between brand attributes, WOM and brand image. Overall, the results provide support for the attribution theory in that brand attributes, namely brand relevance, brand consistency, brand sustainability, brand credibility, brand uniqueness and word of mouth can help shape consumers' perceptions which ultimately result in harnessing brand image. …”
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  2. 2

    Elicitation of conditional probability table (CPT) for risk analysis of biomass boiler in energy plant by Ahmad Nur Fikry, Zainuddin, Nurul Ain Syuhadah, Mohammad Khorri, Nurul Sa'aadah, Sulaiman, Alaw, Fares Ahmed

    Published 2022
    “…The formulation for boiler failures likelihood prediction that relies on experts’ perceptions was developed using the Weighted Sum Algorithm (WSA). …”
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    Article