Search Results - (( exploring consumer trust algorithm ) OR ( java implication based algorithm ))

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    Using Machine Learning to Optimize Green Influencer Marketing Strategies: A Study of Consumer Behavior Trends by Neetu, Sharma

    Published 2025
    “…Factor and correlation analyses examined the relationships among perceived authenticity, consumer trust, and purchase behavior. Findings reveal that influencer trustworthiness, particularly authenticity and transparency, significantly drives consumer engagement with green products. …”
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    Article
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    The influence of Robo-advisory services on Malaysia university student’s investment intention by Tan, Yung Hui, Lim, Jia Eng, Lim, Keh Xin, Zeng, Yi

    Published 2025
    “…Future research could expand the sample size and explore other demographic groups to enhance generalizability and provide deeper insights into consumer behavior in the digital investment space. …”
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    Final Year Project / Dissertation / Thesis
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    The impact of Xiaohongshu as the primary information hub: a case study among utar undergraduates by Eu, Jin Hau

    Published 2025
    “…Understanding Xiaohongshu's influence is critical for navigating today's rapidly changing information landscape, in which social validation increasingly shapes trust, identity, and decision-making. Keywords: Xiaohongshu, Social Proof, Digital Trust, Google, Uses and Gratification Theory Subject Area Code: P87-96 Communication, Mass Media …”
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    Final Year Project / Dissertation / Thesis
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