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Predicting Customer Behaviour on Buying Life Insurance using Machine Learning by Fabu Ayub A Ghafar, Norhana Abd Rahim, Yumn Suhaylah Yusoff

Published 2026

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Using Machine Learning to Optimize Green Influencer Marketing Strategies: A Study of Consumer Behavior Trends by Neetu, Sharma

Published 2025
“…In the backdrop of increasing sustainability awareness among Indian consumers, this study explores the role of machine learning (ML) in optimizing green influencer marketing strategies to drive eco-conscious purchasing. …”

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