Published 2022
“…Moreover, along with the unexpected arrival of the COVID-19 pandemic and various disruptors driving for change including the evolution of digital technologies, democratization of knowledge, global mobility, demographic shifts, and the rise of online educational services, HEIs are in need of new alternate business models for agility, relevancy, and to continue to thrive and operate to offer value and reclaim their position as drivers of innovation, economic
development and societal well-being. This paper
develops and proposes through the adoption of the design thinking methodology an alternate conceptual business model for a Malaysian private healthcare University-of-the-Future (UotF)
using the renowned Business Model Canvas (BMC) and Strategy Canvas (SC) frameworks. …”
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