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    Aligning Malaysian SMEs with the megatrends: the roles of HPWPs and employee creativity in enhancing Malaysian SME performance

    Aligning Malaysian SMEs with the megatrends: the roles of HPWPs and employee creativity in enhancing Malaysian SME performance by Ismail, AbdussalaamIyanda, Abdul Majid, Abdul Halim, Abdul Rahman, Maria, Jamaluddin, Noor Asma, Susantiy, Ade Irma, Setiawati, Cut Irna

    Published 2018
    “…Leveraging the findings of the extant body of literature, small and medium enterprises (SMEs) in Malaysia, like any other country of the world, are central to economic development, industrial development, job creation and poverty reduction. …”
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    The relationships between brand attributes and word of mouth on brand identity and brand image

    The relationships between brand attributes and word of mouth on brand identity and brand image by Al Kasassbh, Hazem Mohamad Abd Al Ghany

    Published 2017
    “…It was found that brand identity mediated significantly the relationship between brand attributes, WOM and brand image. …”
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